DETOURS: DECEMBER 2018 UPDATE ISSUE:   Iron Oxide | The Porsche Experience

Iron Oxide Design
by Jay Koka
Yes, it's not fine art in the strictest sense but the work is of such incredibly high quality and exceptional creativity, it is impossible to ignore. I had the great privilege recently to visit the shop and talk with Blaine Casson. He is a self-employed sign maker.  He operates his one man shop, Iron Oxide Design, out of a 110 year old building in Cambridge, Ontario, Canada. Studying industrial design and graphic arts, he put himself through college by screen printing textiles, signs and decals and found he was busy enough at the end to just carry on working for himself. These days the nature of his projects are three-dimensional signs and displays with a self-imposed lean towards utilizing reclaimed and repurposed materials. He is an avid collector of vintage motorcycles, related art and advertising, favouring the teens though to the forties eras. When not busy with work he enjoys making motorcycle themed signs and installations for his studio and home, a fulfillment of the best lesson he took from college … "Man is a product of his environment”. Contact him:

The Porsche Experience

by Rob Alen

The Porsche experience is becoming more than just driving, it is a destination. Of course there is the Porsche Experience Center in Carson, and there is one in Atlanta, which is home to Porsche North America corporate offices at One Porsche Drive.

The PEC Atlanta is of the familiar Porsche style and designed by HOK Architects, the largest US-based architectural firm. They not only did the PEC but the Solis Hotel adjacent to the Center. Solis Hotel is a German brand here in collaboration with Porsche. Makes sense: fly in, order your new car or test drive the track, or have a business conference. Stay overnight and fly out.

The Atlanta and Los Angeles Centers share many of the same features: restaurant, cafe, driving course, boutique; in Atlanta there is the Heritage Gallery exhibition space of special Porsches.

This trip several of Jeff Zwart's rally and Pikes Peak cars were on display along with the 17th 1949 Porsche Gmund coupe. All perfect in their splendor. The gallery has artifacts of Ferry Porsche and other Porsche memorabilia.

The Porsche Experience Center in Atlanta is the corporate office and has gated security so advance arrangements need to be made to get on the property. An easy way is a reservation for lunch at Restaurant 356 or check

Lunch at the restaurant is a treat (Although I think Restaurant 917 in Carson might be a tad better), look up and you can watch the planes take off, look down and you can see who is braking a little too early for the corner...

Porsche Experience Center Atlanta One Porsche Drive Atlanta, Georgia 30554 (888) 204-7474

Solis Hotel

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